Law firm website marketing assistance
Landing pages design & optimisation
- Attract more visitors
- Get increased client enquiries
- Convert more business
- Effectively use Google adverts
- Make more money
Landing pages are the most important pages on your site as they are the ones that describe the service your client is looking for e.g. a Divorce or Compromise Agreement. If your landing pages don't convert then marketing them will be a waste of money, so getting them right is a good place to start.
Existing pages can be optimised or new ones created to elicit your 'most wanted response'; for example a telephone call, the completion of a contact form or the commencement of document assembly.
Next steps
An approved DirectLaw Conversion Optimisation specialist will contact you, discuss your requirements and confirm that you wish to proceed.
Fees listed are per legal topic area. If your requirements differ please make an enquiry.
Discovery phase: £300 + VAT per page
- Your Conversion Optimisation specialist will speak to you to determine your law firm's benefits, unique selling points (USPs) and customer requirements.
- Selection of a most wanted response (MWR) and one or two alternatives. (e.g. telephone call, contact form completion, start service online)
- The MWRs and USPs are matched up to define your page's marketing strategy. (e.g. use the benefit of speaking directly to a solicitor to encourage phone calls).
Creative phase: £600 +VAT per page
- Wire frame mock up of a new page to place the emphasis on key headings, text, calls to action and response-elements (forms and buttons).
- Write the new headings, body copy and calls to action - with the firms input.
- Create any additional supporting content required such as form thank you pages, or response emails.
Build phase from: £600 +VAT
The cost for this phase can be omitted if your own web designers build the pages
- Build the live HTML version and integrate into the existing website
Pay Per Click (PPC) advertising
- Attract more visitors
- Get increased client enquiries
- Convert more business
- Effectively use Google adverts
- Make more money
Pay per click (PPC) campaigns are one of the most flexible types of advertising, as your ads appear when a prospective client types a search term into Google or Bing (Microsoft’s search engine). You decide exactly how much to spend and can quickly see where you are making money. Your campaigns can then be adjusted in real time to increase their profitability.
It is only worthwhile running a PPC advertising campaign if your site is well constructed and has clear calls to action for your most wanted responses. If your site isn't up to scratch then you'll first need conversion optimisation to get good value from your marketing campaigns.
Next steps
A DirectLaw approved PPC specialist will contact you, discuss your requirements and confirm that you wish to proceed.
Research phase from £300 +VAT (up to 3 products or services)
- Choose which landing pages to promote
- Shortlist keywords for client approval
- Agree budget
- Set location & demographic targeting
- Define success measurement metrics
- Create advert messages
Creative phase from £300.00 +VAT (up to 3 products or services)
- Write advert text and submit for approval
- Approve target keywords
- Ensure that landing pages match the ads and keywords. (If not, landing page optimisation will be required.)
Ongoing optimisation & reporting from £300 +VAT pcm (for ad spends up to £1,500 pcm)
- Set campaign budget and allocation, including initial keyword bids
- Make adverts go live
- Monitor metrics (initially daily, then weekly) and adjust campaign accordingly
- Send daily/weekly/monthly performance reports, as required
Fees correspond to the number of services advertised and the monthly ad spend. If your requirements differ contact us for a quote.
